Rebel Athletic, an athletic apparel brand, has selected Centric SMB, Centric’s product lifecycle management (PLM) solution for emerging brands. Centric provides some of the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

Rebel Athletic recently expanded into the mainstream market with an athleisure range for girls and young women that includes iridescent, high-performance athletic wear, sparkling Rebel Dream Bags, and more, sold online and at pop-up locations. Rebel Athletic has grown rapidly and operates in a market with lead times as short as 45 days.

“Our customers expect fast-paced turnaround times from initial artwork to prototyping to product delivery. We create uniforms that push the limits of design, while maintaining the highest technical performance standards. We’re also expanding our retail arm, which drops 2-3 capsule collections per month. We were working with Excel spreadsheets, but as our company scaled, we suffered from information overload and data fell through the cracks. It was impossible to keep up. We also experienced delays in communication with our factory in China and vendors worldwide,” Gordon Steinecke, Vice President of design at Rebel Athletic said.

Rebel Athletic decided to investigate PLM solutions, and selected Centric’s cloud-based SaaS PLM solution for mid-size enterprises, Centric SMB, according to Centric. “The user-friendly interface is very exciting. We employ a lot of millennials, who are accustomed to visual, intuitive web-based tools like Centric SMB. We’re looking forward to tracking products from inception to delivery, streamlining communication across teams in real time, improving transparency and easily connecting vendors with product coordinators. Centric is truly interested in finding solutions for our technical challenges and working with their team has been a seamless and positive experience,” Steinecke said.

“We are very happy to announce that Rebel Athletic has selected Centric SMB. Rebel Athletic is committed to exciting design and top-quality performance and we’re delighted to support the growth of this dynamic company,” Chris Groves, President and CEO of Centric said.